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Monday, 01 March 2010 |
By Ken Duggan
 As we discussed in the first article, the Business Values process builds a unique and profitable network marketing business for you, no matter what products or services you offer and no matter how many other people are competing against you with the same products and services.
Simply put, your life experiences, personality, educational experiences and your unique personal outlook form the basis for significant market differentiation that will attract motivated, hungry entrepreneurs to you and the business you offer. This is the transformational difference in standing out in a field crowded with people offering the same "opportunity", saying the same thing, the same way.
By developing your marketing efforts from this perspective, you will attract different people from all of the others in your MLM company. You can be in the same city, even the same neighborhood and attract very different people without ever competing directly against the others. You will have enormous success by following a Business Values model.
Once you have accepted that your unique experiences are valuable to others, you have the basis for your market differentiation and success. |
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Last Updated ( Monday, 01 March 2010 )
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Sunday, 28 February 2010 |
By C. Willis
 As the current economic climate becomes more unstable, many are moving towards home based business opportunities. It is critical that these individuals learn to effectively generate home based business leads. The difference between thriving or dying in today's competitive market hinges on the ability to consistently generate leads for the business. While advertising and marketing for a small business may share some similarities to that of a major corporation, the methods and strategies used are very different.
A home business owner should start with a thorough knowledge of their target market. For example, an understanding of the primary customer base would be critical for a cake decorating business. This target market might include: engaged couples, parents with young children and civic organizations who conduct regular fund raising dinners. A thorough understanding of the target market will help guide the rest of the lead generation process.
Determining where to connect with the target market is the next consideration of the home based business owner. In the example of the cake decorator, let's assume the business owner has decided to target the wedding cake segment |
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Last Updated ( Sunday, 28 February 2010 )
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