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Wednesday, 01 August 2007 |
By Zach Thompson
 Entrepreneurs recognize their big business. They are acquainted with their product and their services. Most from them inscribe creative websites. But they lack one thing. They are not proficient in writing promotional copy.
It's not the manuscript, it's the book! It's not the wonderful Website; it's the one through benefit-driven headlines that bring your website visitor straight to your sales message. What you state on the exterior book cover matters much. And whatever you say about your service on your website has to be so much more potent than your lovely character or mission speech.
Always try to promote benefits over features. Benefits explain the value from your merchandise. They solve your particular spectator's problem! They tell your patrons and customers what they can gain--and what they will loose from your service or product. Some very common profit includes more time, less trouble, more money, less stress, less drama and trauma, desirable relationships, less fatigue and more zest and energy.
Apply this crucial "Hot-Trade Point" before you write:
1. Write down a list from 5-10 benefits of each manufactured goods and service. Think |
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Last Updated ( Wednesday, 01 August 2007 )
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Monday, 30 July 2007 |
By Mike Dillard
 One of my biggest mentors in internet business, netweork marketing and personal development held a top secret meeting for 40 of the world's best internet marketers in an un-assuming hotel room in San Diego.
We're talking about the gorillas like John Reese, Frank Kern, Yanik Silver, John Carlton, Joe Polish, Mike Filsaime, the 'Rich Jerk', Jeff Walker, and Rich Schefren just to name a few.
It felt kinda like a mafia movie wher all the families gather in a secluded safe-house to hear the god father speak his peace. It was definitely an honor to be in such company.
So why were we invited to this little gathering, and why did we drop everything on our schedule to make sure we were in attendance?
Well we need to travel back in time, so when you're ready, punch the accelerator on the Delorean to 88 MPH and set the year of destination to 2001.
Six years ago, a young guy living in an un-assuming apartment in California trying to find his path in life took his first step |
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Last Updated ( Monday, 30 July 2007 )
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