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Saturday, 17 November 2007 |
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By Brett Nordin
 Sometimes we paint a huge bulls-eye on our chest and ask to be shot. That's how I felt a few years ago when I entered a multi-level-marketing (MLM) business for all the right reasons. Coming from a professional background and having held high-level positions in reputable companies, I came in with the purest business heart. I thought the product and vision of the company matched my own, which was to deliver real value to my clients and in-turn, build a long-term sustainable revenue stream. That is where I discovered the MLM dilemma and it taught a valuable lesson in humility and business.
The message sounds wonderful to most people, "Just a few hours per week and fire your boss". Sound familiar? Most MLM companies rely on one thing to drive real profits: people acquisition. So the sales pitch is based on achieving financial freedom and the benefits of entrepreneurship, rather than on the mechanics of how to get business or the tangible product. First and foremost, MLMs have to sell the business opportunity to make money. The product |
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Last Updated ( Saturday, 17 November 2007 )
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