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Saturday, 08 December 2007 |
By Zach Thompson
 Your website will be your main promotion tool. You will use this as one of your lead generation tools. This form of marketing is a very powerful and cost effective way to promote your business and gain targeted responsive leads for your opportunity, service or product.
Web form: customize your web form or subscription box for your publication, so that you can qualify leads. Do not only collect email addresses and names, try to include a couple of questions. For example how much would you spend on an opportunity? What aspect of business interests you? What would you like to learn from the newsletter? In this way you can make a more targeted publication and get to know your subscribers needs better.
Special squeeze page (landing page.) These pages are special pages that are designed to give more information and persuade your prospect to join your opportunity or newsletter. They are very useful as tracking pages to see how many people are converting to sales from your direct marketing.
Driving traffic to your web page. There are several ways to do this:
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Last Updated ( Saturday, 08 December 2007 )
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