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Tuesday, 23 February 2010 |
By Warren Little
 That's a question that popped up recently and it's a doozy.
Actually, the question was a bit more specific:
"I have a new client who wants to sell jewelry items (earrings, chains, broaches) targeted at those who feel patriotic about their country - and wish to display their pride on their clothing and body.
"We were discussing advertising in The National Enquirer-type of publication. Danbury and Franklin mint are consistent in there, with products in similar price points.
"Where would I find mailing lists targeted at those who buy jewelry items at the $100 price-point?
"What about lists of buyers who are patriotic - where would I find such a list?"
Soon as I read that question, I realized I've been woefully remiss in writing about media on this blog. We've talked about just about everything else involved in direct response promotions and we've spent reams of virtual paper on your sales copy but so far, not a single breath about selecting the right media for your promotion.
Should you begin with |
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Last Updated ( Tuesday, 23 February 2010 )
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